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The Curious case of Superdry- Britain’s youngest fashion super brand
What does it take to be a super brand in the world of high street fashion? If selling in over a hundred countries, clocking an annual turnover of approximately £400 million with pre-tax profits of...
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Consumption and the Super Rich
In our last post, we established the context for our exploration into the lives of the super-rich. We saw just how wealthy the 1% at the top is in comparison to the rest of the world’s population. In...
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The 1%: Decoding the Super rich
They go by many names; The Plutocrats, The 1% or simply, The Super Rich; but estimates regarding their riches and buying power have remained in the realm of conjecture. Until now, that is. In the...
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